«NIPPON DOM» – FOOD MODELS MANUFACTURER  (JAPAN)

ENHANCE THE TASTE OF SALES

FOOD MODELS FOR CAFES AND RESTAURANTS ADVERTISING
FREE DELIVERY AND 1 YEAR OF WARRANTY
  • MORE VISITORS FROM DAY ONE TO 60%
  • AVERAGE BILL INCREASE TO 40%
  • REPETITIVE SALES INCREASE TO 40%
  • SERVICE PROVISION TO CUSTOMERS IS FASTER TO 40%
  • MARKETING BUDGET SAVE TO 90%

ENHANCE THE TASTE OF SALES

FOR DECORATING DISPLAY WINDOWS OF RESTAURANTS AND CAFES
DELIVERY AND 1 YEAR OF WARRANTY
  • MORE VISITORS FROM DAY ONE TO +60%
  • AVERAGE BILL INCREASE TO +50%
  • REPETITIVE SALES INCREASE TO +40%
  • SERVICE PROVISION TO CUSTOMERS IS FASTER TO 40%
  • MARKETING BUDGET SAVE TO 90%

Food models is a visual marketing

Food models (samples of food) are artificial full-size 3D copies of real food and drinks. They are used for commercial purposes in catering facilities. They visually demonstrate food and drinks appearance and sizes of portions. They are an instrument of visual marketing, which contributes to maximum sales and ensures high level of service.
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WHERE FOOD MODELS ARE USED

Food models show the highest efficiency in the catering facilities where customers consist of mostly passersby. The major distinctive feature of food models, comparing to the other means of advertising, is that they result in immediate reaction by the customer, i.e. the customers make instant decision to buy food (visit restaurant/café, etc.).

Types of public catering

Facilities of medium price bracket:

  • Quick-serve restaurants
  • National cuisine restaurants
  • Cafes, coffee houses, kids’ cafes, bars, canteens
  • Fast food facilities: pizza houses, burger houses, pancake houses, ice-cream outlets, etc.
  • Supermarkets, meat shops, fish shops
  • Household appliances shops, dishes shops.

Food models are not suitable for: premium restaurants.

Locations

Places with heavy crowd flow:

  • Main streets, parks, markets, etc.
  • Food courts, restaurants’ patios
  • Trade centers, malls and business centers
  • Hotels
  • Stations, airports, railway stations
  • Entertainment facilities: circus, theatres, fun fairs
  • Gas stations
  • Road cafes.

Food models are not suitable for: Places with poor crowd flow.

BENEFITS

Meeting 6 marketing goals

According to recent experiments by neurobiologists, people almost always feel hungry when they see attractive food, doesn’t matter if they are hungry indeed or not. By decorating your café’s/restaurant’s display window with food and drinks models, you get a multifunctional instrument, which solves 6 essential marketing tasks of public catering simultaneously.

1. OU ATTRACT ATTENTION

Food and drinks models in display windows attract people’s attention, and they come closer to have a look at the visual menu. Delicious appearance of food models stimulates appetite and makes people want to try the meals.

2. YOU INCREASE ATTENDANCE

Food models visually represent assortment, food appearance, as well as dishes names and prices at the same time. Possibility to choose an order and calculate expenses in advance, increases customers loyalty and they easily decide to enter your restaurant/cafe.

3. YOU INCREASE AN AVERAGE BILL

Watching lots of attractive meals makes people feel hungry, and they are often ready to eat more than they need to. They can’t resist and order more, than they planned. Note! The more food models are in a display window, the bigger is the average bill.

4. YOU REDUCE TIME OF SERVICE PROVISION

Visitors choose their meals by the display window, prior to entering, so time of service provision reduces. This increases turnaround of one spot, so the income increases as well.

5. YOU HAVE FREE
ADVERTISING

  1. Visitors and passersby make photos in front of the display window and post their photos on social networks.
  2. Happy visitors tell about you to their friends.
This way, you get a perfect free advertising.

6. YOU INCREASE REVISITS TO YOUR RESTAURANT

When visitors choose a meal from the display window, they often want to try more meals, than they can eat at one visit. So they keep coming back to try other meals, drinks or desserts, that they’ve paid attention on. Therefore you get more regular customers.

BENEFITS IN FIGURES

Sales growth to 300% and more

Food models increase visitors flow, average bill, and public catering income as well, right from the day one, as you locate them in your display window. You get instant, obvious and measurable results, mainly:
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JAPANESE QUALITY

Food models quality is a crucial factor, which influences on their efficiency. The more natural and attractive the models look, the more marketing goals they meet. Japanese food models are made of silicone, which outstanding technical characteristics ensure incredibly realistic and sustainable models.

Compare silicone and gypsum models

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Silicone model (Made in Japan)
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Gypsum model (NOT made in Japan)

TECHNICAL CHARACTERISTICS OF JAPANESE FOOD MODELS

Perfect design and details

Attractive design of food models, precise imitation of ingredients relief and “delicious” colors make Japanese food models so delicious and tempting. Each characteristic of food models is aimed at attracting attention of potential clients and stimulating them to make a decision to visit a restaurant/cafe.

Sustainability and long useful life

Japanese silicone is sustainable and durable material, which ensures models appearance remains unchanged for over 15 years. Japanese models easily sustain temperature range from -30 to +70 ℃, and can be kept in external display windows. In case of contamination, just wash them with water.
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MANUFACTURING

Outstanding handmade food models

Food models manufacturing at Japanese factory is totally manual process. Many years of experience of Japanese specialists, as well as using high plasticity material for casts of each ingredient and manual coloring of every detail make food models similar to the real food up to 98%.
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PORTFOLIO

Japanese food models factory history began over 90 years ago. It manufactures about 250 thousand hand-made models for over 20 thousand clients annually. See some examples of custom food models, made from photos.

Examples of food models by “Nippon Dom” factory

SERVICE PACKAGES

Choose any: both are the best!

Have you already decided to purchase food models for your display window, or do you still doubt about their financial efficiency? If you want to try the models and make sure to earn back – choose the “Trial” service package. If you want to purchase the models at a discount, choose the “Maximum result” service package.

“Trial” service package

  • Food models: 5 ea.
  • Food models cost return in case if cost recovery within 4 weeks fails (upon Contractor’s request).
  • Free delivery.
  • Quality assurance: 1 year.
  • Consultations on display window design.
  • Food models location sketch (or detailed description).
  • Plates holders and price tags for each food model.

“Maximum result” service package

  • Food models: over 6 ea.
  • 10% discount on the whole order.
  • Free delivery.
  • Food models quality assurance: 1 year.
  • Consultations on display window design and general marketing strategy of the business unit.
  • Food models location sketch (or detailed description).
  • Plates holders and price tags for each food model.
  • Spring-and autumn decorations for a display window with models.
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FREE CONSULTING

In order to make sure that food models meet all marketing goals efficiently, they should be properly arranged. Display window location, models order, plates angle, theme decorations, illumination, etc.
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Expert supervision

You will get full expert support of your display window setting and decoration. We will develop a set of recommendations personally for you, on where and how to locate food models. We will also provide full consulting support until we make sure that you get maximum profit and benefits by using food models.

PRESENTS

Presents by “Nippon Dom” factory

In order to make food models purchasing as comfortable as possible, as well as to save your time and money for display window arrangement, “Nippon Dom” took on part of expenses and prepared some presents for you.

FREE DELIVERY

We use EMS service for delivery. It as a reliable and trusted international courier company. They deliver your models safe and sound within 7-10 days right “to the door”. Cargo is ensured.

QUALITY ASSURANCE

A 1-year quality warranty gives you enough time to make sure of the models sustainability. If the models lose their original appearance (which is really unlikely), we will replace them for free.

FOOD MODELS ACCESSORIES

Outstanding top-quality plates holders and price tags holders (made in Japan), made of transparent acryl will decorate your display window, save your time and reduce expenses on food models arrangement.

PRICE AND COST RECOVERY

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How much does it cost?

Japanese models is the best product at the market, their cost is 7-10 thousand rubles per each. You pay this price for top-quality and sustainable models, with free delivery, quality assurance, accessories for a display window decoration and unlimited consulting with Japanese marketing specialist.

What is cost recovery period?

Due to their outstanding appearance, Japanese models increase sales to 300% right from the moment you put them in your display window. Full cost recovery period is from one to four weeks, which is much faster, than cost recovery of models, made of cheaper materials.
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COMPETITIVE ADVANTAGE

Creativity is a base of business unit competitive advantage

Japanese food models is a marketing instrument, which is equally efficient at any economic situation and level of competition. The ability of making potential clients interested, as well as the ability of clearly informing about your offer is a crucial factor of competitive advantage and success at the market.

30 times cheaper

A cost of a food models set for a standard display window equals the cost of 4-6 months of internet promotion. The major difference of food models is that you order them just once, and they keep working perfectly for over 15 years. Whereas expenses on classic advertising for the same period equals minimum 80 thousand us dollars.

To 300% more efficient

An advertising with Japanese food models is proved to be at least twice more efficient, than any standard advertising. By using food models to bring new visitors, you don’t only significantly reduce advertising budget, but also get better results, which can be measured in exact figures.
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ORDERING MODELS

6 simple steps and your display window is ready

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ORDERING MODELS

6 simple steps and your display window is ready

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FEEDBACKS

Every year thousands public caterings purchase Japanese food models for their display windows. “Nippon Dom” factory has received hundreds of positive feedbacks from clients worldwide over 10 years. Food models contributed to their best sales levels.

Restaurateurs view

QUESTIONS

Frequently asked questions

We accept online orders for manufacturing food models from photos worldwide.

The cost of one custom-made food model depends on its size, number of ingredients in the meal and volume of order. In average it is the cost of original food times 20.

Food and drinks models are full-size 1:1.

Our specialists put food models in real plates. They select dishes which would be maximum similar to the original one. However there is always a possibility that it may slightly vary in shape, color or size. If it is critical for you to have food models in exactly your dishes, please send them to us.

Manufacturing terms of Japanese silicone food models for a standard restaurant’s or café’s display window is 4-5 weeks. Orders over 100 models may take about two months.

Food models increase sales and attract new visitors right from the day you put them in the display window.

Japanese food models increase sales 100%. Throughout years of our experience with different types of business units, there hasn’t been a single case, when food models didn’t increase sales.

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CONTACT US

Calculate food models cost for your display window.
Send us pictures or just ask a question.

Calculate food models cost for your display window.

* Depending on e-mail settings, business mails may be delivered to folders Important, Promotions, etc. Please check all folders of your e-mail account in order to get our reply on your order certainly.

We work all days a week. We are always glad to answer all your questions.
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* According to marketing research by “Nippon Dom” company, Japanese manufacturer of food models. The research was held from 2010 to 2020 among Russian catering facilities, which use Japanese food models for advertising.